BT Mobile #withgreatpower campaign

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When BT bought mobile phone provider EE after years of absence in the market, the company created BT Mobile: the largest, most powerful network in the UK. The #withgreatpower campaign by AMV BBDO promoted the key customer benefits on social, using influencer content to impactful visuals inspired by BT’s above-the-line TV ad. With leading input in the campaign, I concepted and scamped up creatives for design, wrote copy and briefed influencers on the message BT Mobile wanted to convey. In this example, Arron Crascall (4.9M followers on FB) streams BT Sports on his mobile – much to the annoyance of his fellow passengers.