No amount of schnitzel can compensate for shooting until daybreak twice in a row – but seeing the result made it all worth it in the end. In this video, shot by the consummate pros […]
Content strategy and copywriting – in English and German.
Author: Alfred Rinaldi
If you want to get your story across, you've come to the right place. I'm a London-based journalist, content planner and copywriter with 18 years' experience in newsstand journalism, customer publishing and content planning. During my career, I've interviewed American Indians in South Dakota, beach vendors in Rio and underwater vintners in Spain. I've also written brochures, web copy and consulted on brand strategy.
At the “hospital for things”
I rediscover the virtues of make-do-and-mend at London’s Repair Café.
The sounds of Hamburg: Aufbruch im Hansetakt
A visit to Hamburg’s Elbphilharmonie for Mazda’s customer magazine
smart magazine's Local Secrets stories are always a bit of a treat: you get to meet cool dudes and dudettes who show you the very best of their home town driving around in a brand-new smart – what's not to like? This time, I interviewed up-and-coming neo-soul start JOHN GRVY (and no, that's not pronounced "Groovy" or "Gravy", but "Gray", to avoid confusion with the author of "Men are from Mars..."). So check out the interview here – especially if you're planning a trip to Madrid yourself! Photography: Thomas MottaThe fashionable crowd and tattooed baristas in their leather aprons give you the sense that even just to be here, breathing the free air, is to have arrived in life.
Let’s talk accounting
Sage One and Sage Live offer cloud-based software that makes keeping up with one’s accounting a doddle. Since March 2017, I’ve collaborated with Sage and Live Content to create and execute a social media strategy for […]
Let’s talk book keeping
Sage One and Sage Live offer cloud-based software that makes keeping up with one’s accounting a doddle. Since March 2017, I’ve collaborated with Sage and Live Content to create and execute a social media strategy for […]
Honda Engine Room
As Editor of hondaengineroom.co.uk, I set the editorial strategy, came up with editorial ideas and had a hands-on role in all aspects of production. My tenure culminated in our campaign supporting the launch of the Honda Civic, during which we […]
Little Big Geneva
And once more, I explored the local secrets of a hip and happening city: this time the irrepressible blogger Emilie Salvarides showed me the very best of Geneva. I wrote this feature in German – but […]
On the sheer endless embankment of the Tagus River crouches a futuristic swooping structure, gleaming white against the blue sky like the crest of a wave.Lisbon has just seen the opening of MAAT, a brand-spanking new modern art gallery – so what better way to celebrate than to meet one of its curators and explore the city on the Tagus in a smart fortwo?
