Alfred Rinaldi

If you want to get your story across, you've come to the right place. I'm a London-based journalist, content planner and copywriter with 18 years' experience in newsstand journalism, customer publishing and content planning. During my career, I've interviewed American Indians in South Dakota, beach vendors in Rio and underwater vintners in Spain. I've also written brochures, web copy and consulted on brand strategy.

screen-shot-2017-05-22-at-1-43-04-pm.pngThe fashionable crowd and tattooed baristas in their leather aprons give you the sense that even just to be here, breathing the free air, is to have arrived in life.
smart magazine's Local Secrets stories are always a bit of a treat: you get to meet cool dudes and dudettes who show you the very best of their home town driving around in a brand-new smart – what's not to like? This time, I interviewed up-and-coming neo-soul start JOHN GRVY (and no, that's not pronounced "Groovy" or "Gravy", but "Gray", to avoid confusion with the author of "Men are from Mars..."). So check out the interview here – especially if you're planning a trip to Madrid yourself! Photography: Thomas Motta  

Honda Engine Room

As Editor of, I set the editorial strategy, came up with editorial ideas and had a hands-on role in all aspects of production. My tenure culminated in our campaign supporting the launch of the Honda Civic, during which we published a veritable firework of posts – both written (such as my write-up of the Paris and Geneva motor shows) […]

On the sheer endless embankment of the Tagus River crouches a futuristic swooping structure, gleaming white against the blue sky like the crest of a wave. 
Lisbon has just seen the opening of MAAT, a brand-spanking new modern art gallery – so what better way to celebrate than to meet one of its curators and explore the city on the Tagus in a smart fortwo?